- A professional recruitment website with national reach (e.g. Seek, Indeed, LinkedIn Jobs)
- An industry-specific recruitment site widely used in that sector
- National print media (newspapers or magazines published at least monthly and marketed throughout Australia)
- National radio with Australia-wide reach
- The sponsoring business’s own website (accredited sponsors only)
- Optional: Workforce Australia (formerly JobActive) — no longer mandatory
Ads must:
- Be written in English
- Run for a minimum of 28 consecutive days
Each advertisement must include:
- Job title and core duties
- Required qualifications or experience
- Salary range (unless exempt)
- Business name or recruitment agency
Timing
The nomination process requires all advertisements to be published within a four-month period leading up to submission.
Common Mistakes and LMT Failures
- Ads running for less than 28 days
- Ads not running *continuously* for 28 days
- Ads missing key role or salary information
- Using only social media or inappropriate platforms
- Not saving proper evidence (screenshots, receipts, confirmations)
LMT Exemptions: Do They Apply to You?
- International Trade Obligations (e.g. free trade partner countries)
- Intra-company transfers
- Senior executives / highly specialised roles
- Approved labour agreements in place
